News > The Return of Pop Up Videos
September 17, 2007
Written by David Morgan
reports that VH1 is bringing back its Pop Up Video series in a mobile-only format. Due to the small screens on mobile devices, the trivia bubbles will appear in larger fonts and remain on the screen for a longer period of time. Gwen Stefani's Hollaback Girl and Fall Out Boy's Thnks fr th Mmrs will be the first two videos presented in this format.
"We thought it made a lot of sense," said Tina Imm, senior vp digital media at VH1. "It's about bite-sized content pieces, and it makes for really fun small-sitting viewing."
There's also the nostalgia factor which is never to be underestimated.
