News > Schwartz to 'Gossip' on CW pilot
August 21, 2006
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CW is teaming with "The O.C." creator-executive producer Josh Schwartz for "Gossip Girl," a drama based on Alloy Entertainment's popular book series. The network has given a put pilot commitment to the project, from Alloy and Warner Bros. TV, which Schwartz and "O.C." executive producer Stephanie Savage are in negotiations to write and executive produce. Also exec producing the show are Alloy's Leslie Morgenstein and Bob Levy. "Gossip Girl" marks the first major move in the scripted area for CW's development team under entertainment president Dawn Ostroff. It also will be the first major commitment for Alloy -- the television/feature/book division of Alloy Marketing + Media -- under the company's new deal with WBTV. Alloy is in the process of reupping its pact with the studio for a third year.
