Reality TV > Pimp My Ozone?
June 14, 2007
Written by David Morgan
VIA:
MTV is here to let you know that carbon emissions are totally whack. That's why Pimp My Ride is going green. For example, they're going to give a 1965 Chevy Impala an 800 Horsepower engine that runs on biodiesel. MTV has created the "Switch" campaign, meaning switch to more environmentally friendly lifestyles. MTV Switch will promote their message via public service announcements, TV programs and online activities. An admirable effort that cannot be made fun of. Except for perhaps the fact that the three celebrities who support this initiative are "Enrique Iglesias, Shaggy and Rufus Wainwright." That's the best they could do? Really?